Tips on Conducting a Successful Business and Investment in Latin America
Among the most critical decisions your company will make is in choosing the right person to represent you abroad, and this holds true if you are attempting to do business with Latin American partners. In order to help you be guided in selecting the point person to represent your company abroad, here are some ideas for you to read more so that you will learn and will avoid making mistakes about this decision.
First of all is to realize that your representative may not necessarily need to have a Hispanic name and background because Latin Americans are a diverse population, and thus do not expect favoritism or discrimination if your point person does not have these qualifications.
Another tip is to be aware that English is still the language of business in Latin America, with an interpreter to help further would be better, although having a bilingual representative could be a plus. Having a representative who has good conversational skills will help him or her communicate with the hosts that will further enhance friendship for your company.
Next is to realize that your representative will have to do everything he or she can to get to know the hosts in order to slowly build a relationship of trust, over being highly skilled or knowledgeable or competent in your area of business.
You should then be looking for some characteristics of a good representative that you can further develop in the person. On the overall, look for a person who is flexible, very patient and most importantly, good with people in order to become your ideal representative.
By being a flexible representative, we mean someone who enjoys new experiences, who is a bit adventurous, and who is adaptable to surroundings not familiar to him or her. The person must be willing to accept cultures foreign to him or her, available to travel on successive trips in order to seal a contract, and will act as the point person during the whole process, from the initial stage to closing the contract and then to continuously offer customer service afterwards when the business relationship has established.
Your point person must have the virtue of patience especially that the pace of life in Latin America is considerably slower. Being genuine and personal in the business dealings will have to be a trait of your representative, with the expectation of developing a long-time relationship with the Latin American company.
Be aware that intellectualism is being admired as a quality among Latin Americans, thus your representative must be able to carry on conversations on a wide range of topics when engaging with the hosts during social situations especially lots of time will be spent with the hosts.
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